Apple Smartphone Profits: Captured 94% Market Share

March 27, 2025

Apple smartphone profits have taken the spotlight in the industry, with reports indicating that the tech giant commanded an astonishing 94% of total profits in Q3 2015, despite holding a modest 13.4% share of the global smartphone shipments.This remarkable profit capture is largely attributed to the brand's loyal customer base and the premium pricing of its iPhone models, which continue to dominate the market.
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